As the lead creative for the DPL National Event 24/25, my team and I spearheaded the full design execution across visual identity, motion graphics, on-site branding, merchandise, and social media—centered around a dynamic Star Wars theme. From concept to rollout, we crafted a cohesive and immersive experience that brought the theme to life across every touchpoint, engaging more than 14,000+ players and 50,000+ fans across six states. The result was a bold, memorable event that elevated the DPL brand and unified the national series with a powerful, story-driven, and impactful design.